Type
New market launchBrandingActivationContentRetail
Description
Costa Coffee is a multinational coffee chain, acquired by Coca-Cola in 2018.
Coca-Cola acquired Costa Coffee for approximately $5.5 billion in 2018, with the aim of becoming competitive with Starbucks in the coffee space. Working on behalf of Coca-Cola Global Ventures, we assisted with all facets of the Costa Coffee USA retail launch, including branding, location scouting, store design, launch & activation, content and social media management.